Hospital Image and Compensation/ Benefit System on Organizational Attractiveness

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Authors

  • Yu-Hua Yan Department of Medical Research, Tainan Municipal Hospital, Tainan City, Taiwan (R.O.C.)
  • Chih-Ming Kung Department of Information Technology and Communication, Shih Chien University Kaohsiung Campus Kaohsiung City, Taiwan (R.O.C)

DOI:

https://doi.org/10.17140/PHOJ-2-118

Keywords:

Hospital image, Compensation and benefit system, Organizational attractiveness

Abstract

Background: Attracting outstanding medical professionals contributes to the creation of a med-ical competitive advantage. This study attempts to compare private and non-profit proprietary hospitals in terms of the connection between hospital image and compensation/benefit system on organizational attractiveness. Methods: The questionnaire survey method was adopted in this study, with employees from two hospitals as applicants. The 1,138 valid questionnaires underwent Pearson correlation anal-ysis and multiple regression analysis. Results: The organizational activeness private and non-profit proprietary hospitals possess structural differences. In private hospitals, the male employees and those under the education background of university have a higher degree of satisfaction towards organizational attrac-tiveness (p<0.1); the male employees in non-profit proprietary hospitals under the age of 30 and needing to shift system have a negative impact on organizational attractiveness (p<0.1). For private and non-profit proprietary Hospitals alike, the corporate image and compensation/benefit system positively affect organizational attractiveness (p<0.1). Conclusion: Talents are important assets for organizational planning strategies, goal accom-plishment, and acquisition of a competitive edge. It is only through the creation of a hospital image and the provision of a sound compensation/benefit system can employees create excel-lent medical services and can hospital competitiveness be enhanced.

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Published

2017-06-30

How to Cite

Yu-Hua Yan, & Chih-Ming Kung. (2017). Hospital Image and Compensation/ Benefit System on Organizational Attractiveness. Public Health - Open Journal, 2(1), 33–41. https://doi.org/10.17140/PHOJ-2-118